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1.
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Strategic social marketing / Jeff French & Ross Gordon. English
by French, Jeff [author.] | Gordon, Ross (Lecturer in marketing). Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE Publications Ltd, 2015Copyright date: ©2015Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8FRE] (1).
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2.
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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
by Kotler, Philip | Lee, Nancy, 1945-. Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, [2016]Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8LEE] (1).
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3.
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Principles & practice of marketing / Jim Blythe.
by Blythe, Jim. Edition: 3rd edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : Sage, 2014Other title: Principles and practice of marketing.Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8BLY] (1).
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4.
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The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. English
by McQuarrie, Edward F [author.]. Edition: Fourth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, [2016]Copyright date: ©2016Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/3MCQ] (1).
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5.
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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, 2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8SER] (7).
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6.
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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi McGraw-Hill, 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).
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7.
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Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.
by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Addison Wesley Longman, Inc, 1999Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 RUS] (1).
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8.
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The Essence of Services Marketing / Payne, Adrian. eng.
by Payne, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall, 2000Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 PAY] (2).
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9.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8LOV] (2).
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10.
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Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.
by Clow, Kenneth E | Kurtz, David L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : Atomic Dog Pub., c2004Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8CLO] (1).
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11.
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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).
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12.
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Marketing Management: Kotler, Philip...[et al] A South Asian Perspective/ eng.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Dorling Kindersley, 2013Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: MED/149] (5).
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13.
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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
by Meloan, Taylor W | Graham, John L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw Hill, c1998Other title: International & global marketing.Online access: Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8INT] (1).
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14.
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International dimensions of contemporary business / John D. Daniels, Lee H. Radebaugh.
by Daniels, John D | Radebaugh, Lee H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : PWS-Kent Pub. Co., c1993Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.049DAN] (1).
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15.
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International dimensions of marketing / Vern Terpstra.
by Terpstra, Vern. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1993Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.848 TER] (1).
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16.
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Global marketing management : a casebook.
by Quelch, John A | Quelch, John A | Bartlett, Christopher A, 1943-. Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : Thomson/South-Western, c2006Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 GLO] (1).
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17.
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].
by Stonehouse, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, England : New York : Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.4 GLO] (1).
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18.
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Strategic Internet marketing / Dann,Susan and Dann,Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : John Wiley & Sons , c2004Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.84 DAN] (1).
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19.
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Marketing for small business : Smith, Kingsley Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia Wrightbooks, 2002Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 SMI] (1).
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20.
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Marketing success : edited by Michael Cant and Ricardo Machado. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: NEw Zealand : APK House, 2007Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658 MAR] (1).
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