The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. English
By: McQuarrie, Edward F [author.].
Material type:
BookPublisher: Los Angeles : SAGE, [2016]Copyright date: ©2016Edition: Fourth edition.Description: xxi, 373 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452291581 (pbk); 1452291586 (pbk).Subject(s): Marketing research -- Methodology | Marketing research -- MethodologyDDC classification: 658.8/3 | Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8/3MCQ (Browse shelf) | Available |
Includes bibliographical references and index.
Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.
Text in English.
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