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International dimensions of marketing / Vern Terpstra.

By: Terpstra, Vern.
Material type: materialTypeLabelBookSeries: The International dimensions of business series. Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1993Edition: 3rd ed.Description: xiv, 202 p. : ill. ; 22 cm.ISBN: 0534932878 (acidfree recycled paper).Subject(s): Export marketing | MarketingDDC classification: 658.848
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