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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New Delhi: McGraw-Hill, 2008Edition: 4th ed.Description: xxvii, 708 p. : ill ; 27 cm.ISBN: 0070660077.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.802 Online resources: Publisher description | Table of contents only | Contributor biographical information
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