Zeithaml, Valarie A.
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 4th ed. - New Delhi: McGraw-Hill, 2008. - xxvii, 708 p. : ill ; 27 cm.
Includes bibliographical references and index.
0070660077
2004065642
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 4th ed. - New Delhi: McGraw-Hill, 2008. - xxvii, 708 p. : ill ; 27 cm.
Includes bibliographical references and index.
0070660077
2004065642
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER