International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Contributor(s): Meloan, Taylor W | Graham, John L.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston, Mass. : Irwin/McGraw Hill, c1998Edition: 2nd ed.Description: xvi, 439 p. : ill. ; 24 cm.ISBN: 0256218943 (pbk. : alk. paper).Other title: International & global marketing [Cover title].Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.8 Online resources: Publisher description
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
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Sri Lanka Institute of Development Administration | 658.8INT (Browse shelf) | Available |
Includes bibliographical references.
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