Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
By: Zeithaml, Valarie A.
Material type:
BookPublisher: New Delhi: McGraw-Hill, 2011Edition: 5th ed.Description: xxviii, 708 p. : ill; 26 cm.ISBN: 9780070700994.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.802 SER (Browse shelf) | Available |
Includes bibliographical references and index.
There are no comments for this item.