Zeithaml, Valarie A.
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 5th ed. - New Delhi: McGraw-Hill, 2011. - xxviii, 708 p. : ill; 26 cm.
Includes bibliographical references and index.
9780070700994
2008003660
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER
Services Marketing : integrating customer focus across the firm / eng. Zeithaml, Valarie A...[et al] - 5th ed. - New Delhi: McGraw-Hill, 2011. - xxviii, 708 p. : ill; 26 cm.
Includes bibliographical references and index.
9780070700994
2008003660
Service industries--Marketing.
Customer services.
Marketing.
658.802 / SER