|
|
41.
|
Cases in marketing management / Subhash C. Jain, Iqbal Mathur. English
by Jain, Subhash C, 1942- | Mathur, Iqbal [joint author.]. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Columbus, Ohio : Grid inc., c1978Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 JAI] (2).
|
|
|
42.
|
International marketing / Philip R. Cateora. English
by Cateora, Philip R. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/48 CAT] (1).
|
|
|
43.
|
Strategic marketing / David W. Cravens. English
by Cravens, David W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/02 CRA] (2).
|
|
|
44.
|
Marketing scientific and technical information / edited by William R. King and Gerald Zaltman. English
by King, W.R | King, William Richard, 1938- | Zaltman, Gerald | National Science Foundation (U.S.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boulder, Colo. : Westview Press, 1979Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/09/507 MAR] (1).
|
|
|
45.
|
Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. English
by Cravens, David W | Lamb, Charles W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: No items available
|
|
|
46.
|
Strategic marketing / David W. Cravens.
by Cravens, David W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: No items available
|
|
|
47.
|
Competitive marketing : a strategic approach / John O'Shaughnessy. English
by O'Shaughnessy, John. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Unwin Hyman, 1988Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 SHA] (1).
|
|
|
48.
|
Marketing and managing tourism destinations / Alastair M. Morrison. English
by Morrison, Alastair M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2013Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 910.68/8 MAR] (1).
|
|
|
49.
|
Buying trances : a new psychology of sales and marketing / Joe Vitale.
by Vitale, Joe, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8001/9 VIT] (1).
|
|
|
50.
|
Marketing : an introductory text / Michael J. Baker.
by Baker, Michael J, 1935-. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Macmillan, 1979Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 BAK] (2).
|
|
|
51.
|
Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
by Kotler, Philip | Lee, Nancy, 1945-. Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, [2016]Availability: No items available
|
|
|
52.
|
Principles & practice of marketing / Jim Blythe. English
by Blythe, Jim. Edition: 3rd edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : Sage, 2014Other title: Principles and practice of marketing.Availability: No items available
|
|
|
53.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/4 CAT] (1).
|
|
|
54.
|
Exploring marketing research / William G. Zikmund, Barry J. Babin. eng.
by Zikmund, William G | Babin, Barry J. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH ; Thomson/South-Western, c2007Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 001.42 ZIK] (1).
|
|
|
55.
|
Marketing your financial planning services : a guide for professionals / H. Stanley Jones. English
by Jones, H. Stanley. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1988Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 332.6/2 JON] (1).
|
|
|
56.
|
The essential online solution : the 5-step formula for small business success / Rick Segel and Barbara Callan-Bogia. eng.
by Segel, Rick | Callan-Bogia, Barbara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.872 SEG] (1).
|
|
|
57.
|
Designing and managing the supply chain : concepts, strategies and case studies / David Simchi Levi, Massachusetts Institute of Technology (MIT), Cambridge, Massachusetts Philip Kaminsky, University of California, Berkeley, Edith Simchi Levi, LogicTools, Inc., Lexington, Massachusetts. English
by Simchi-Levi, David [author.] | Kaminsky, Philip [author.] | Simchi-Levi, Edith [author.]. Edition: Fourth edition.Material type: Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill LLC, [2022]Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.5 DES] (1).
|
|
|
58.
|
Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay. English
by Sargeant, Adrian | Jay, Elaine. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, c2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.15/224 SAR] (2).
|
|
|
59.
|
Cases in marketing : orientation, analysis, and problems / Thomas V. Greer. eng
by Greer, Thomas V. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : London : Macmillan ; Collier Macmillan Publishers, 1983Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 GRE] (1).
|
|
|
60.
|
Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day. eng
by Edwards, Helen, 1965- | Day, Derek, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2005Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8343 EDW] (1).
|
