Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay. English
By: Sargeant, Adrian.
Contributor(s): Jay, Elaine.
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2004Edition: 1st ed.Description: xv, 208 p. : ill. ; 25 cm.ISBN: 078796834X (alk. paper); 9780787968342 (alk. paper).Subject(s): Fund raising -- United States | Philanthropists -- United States -- Attitudes | Nonprofit organizations -- United States -- MarketingDDC classification: 658.15/224 Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.15/224 SAR (Browse shelf) | Available | |
|
Lending Books
|
Sri Lanka Institute of Development Administration | 658.15/224 SAR (Browse shelf) | Available |
Includes bibliographical references (p. 199-202) and index.
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
There are no comments for this item.