| 000 -LEADER |
|---|
| fixed length control field |
02243cam a22003974a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13646028 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231122102140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040706s2004 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004015678 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA447333 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
012942451 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
078796834X (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780787968342 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm55947993 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SLIDA |
| Language of cataloging |
SLIDA |
| Transcribing agency |
SLIDA |
| Modifying agency |
SLIDA |
| Description conventions |
SLIDA |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HV41.9.U5 |
| Item number |
S27 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.15/224 |
| Edition number |
23 |
| Item number |
SAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sargeant, Adrian. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building donor loyalty : |
| Remainder of title |
the fundraiser's guide to increasing lifetime value / |
| Statement of responsibility, etc. |
Adrian Sargeant, Elaine Jay. |
| Medium |
English |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco : |
| Name of publisher, distributor, etc. |
Jossey-Bass, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 208 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 199-202) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fund raising |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Philanthropists |
| Geographic subdivision |
United States |
| General subdivision |
Attitudes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nonprofit organizations |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jay, Elaine. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/toc/ecip0420/2004015678.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/description/wiley042/2004015678.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0616/2004015678-b.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |