Sargeant, Adrian.
Building donor loyalty : the fundraiser's guide to increasing lifetime value / English Adrian Sargeant, Elaine Jay. - 1st ed. - San Francisco : Jossey-Bass, c2004. - xv, 208 p. : ill. ; 25 cm.
Includes bibliographical references (p. 199-202) and index.
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
078796834X (alk. paper) 9780787968342 (alk. paper)
2004015678
GBA447333 bnb
012942451 Uk
Fund raising--United States.
Philanthropists--Attitudes.--United States
Nonprofit organizations--Marketing.--United States
HV41.9.U5 / S27 2004
658.15/224 / SAR
Building donor loyalty : the fundraiser's guide to increasing lifetime value / English Adrian Sargeant, Elaine Jay. - 1st ed. - San Francisco : Jossey-Bass, c2004. - xv, 208 p. : ill. ; 25 cm.
Includes bibliographical references (p. 199-202) and index.
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
078796834X (alk. paper) 9780787968342 (alk. paper)
2004015678
GBA447333 bnb
012942451 Uk
Fund raising--United States.
Philanthropists--Attitudes.--United States
Nonprofit organizations--Marketing.--United States
HV41.9.U5 / S27 2004
658.15/224 / SAR