Competitive marketing : a strategic approach / John O'Shaughnessy. English
By: O'Shaughnessy, John.
Material type:
BookPublisher: Boston : Unwin Hyman, 1988Edition: 2nd ed.Description: 460 p. : ill. ; 24 cm.ISBN: 0044451172 (alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8 SHA (Browse shelf) | Available |
Includes indexes.
Bibliography: p. 433-449.
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