Dr.H.S.Wanasinghe Library - SLIDA Library catalog

Normal view MARC view ISBD view

O'Shaughnessy, John.

Competitive marketing : a strategic approach / English John O'Shaughnessy. - 2nd ed. - Boston : Unwin Hyman, 1988. - 460 p. : ill. ; 24 cm.

Includes indexes.

Bibliography: p. 433-449.

ISBN: 0044451172 (alk. paper)

LCCN: 88001886

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .O78 1988

Dewey Class. No.: 658.8 / SHA

Place hold
Print
Request article
Add to your cart (remove)
Save record
More searches