Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Material type:
BookPublisher: Los Angeles : SAGE, [2016]Edition: Fifth edition.Description: xv, 567 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452292144 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
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