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Principles & practice of marketing / Jim Blythe. English

By: Blythe, Jim.
Material type: materialTypeLabelBookPublisher: Los Angeles : Sage, 2014Edition: 3rd edition.Description: xxvii, 772 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446274002 (pbk.); 9781446273999 (hardback).Other title: Principles and practice of marketing.Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references and index.

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