|
|
1.
|
Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, 2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8SER] (7).
|
|
|
2.
|
Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi McGraw-Hill, 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).
|
|
|
3.
|
Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.
by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Addison Wesley Longman, Inc, 1999Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 RUS] (1).
|
|
|
4.
|
The Essence of Services Marketing / Payne, Adrian. eng.
by Payne, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Prentice Hall, 2000Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 PAY] (2).
|
|
|
5.
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8LOV] (2).
|
|
|
6.
|
Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.
by Clow, Kenneth E | Kurtz, David L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : Atomic Dog Pub., c2004Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8CLO] (1).
|
|
|
7.
|
Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
by Zeithaml, Valarie A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw-Hill, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).
|
|
|
8.
|
Managing services / edited by Alan Nankervis.
by Nankervis, Alan R. Material type: Book; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Cambridge : Cambridge University Press, 2005Online access: Publisher description | Table of contents Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658] (1).
|
|
|
9.
|
Total global strategy II : updated for the internet and service era / George S. Yip.
by Yip, George S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Total global strategy 2 | Total global strategy two.Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.049 YIP] (1).
|
|
|
10.
|
Service economies in Europe : opportunities for growth / Wolfgang Ochel and Manfred Wegner. eng.
by Ochel, Wolfgang, 1943- | Wegner, Manfred. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Pinter Publishers , 1987Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 338.46094 OCH] (1).
|
