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21.
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 LEH] (1).
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22.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.84 CAT] (1).
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23.
|
Applications in basic marketing.
by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Material type:  Continuing resource; Format:
print
Publisher: Homewood, IL : Irwin, ©1990-Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: MED/043] (2).
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24.
|
Fundamentals of Marketing Stanton,William J. eng.
by Stanton, Wiliam J. Edition: Seventh ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore: McGraw Hill Books Company, 1985Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 STA] (5).
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25.
|
The crafts business encyclopedia : the modern craftsperson's guide to marketing, management, and money / by Michael Scott ; as revised by Leonard D. Duboff.
by Scott, Michael, 1924- | DuBoff, Leonard D. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Diego : Harcourt Brace & Co., c1993Online access: Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 745.5068 CRA] (1).
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26.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 PER] (2).
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27.
|
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. ENGLISH
by Hiam, Alexander | Schewe, Charles D, 1942-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : J. Wiley, c1992Online access: Table of Contents | Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 HIA] (1).
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28.
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Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift.
by Cunningham, William Hughes | Cunningham, Isabella C. M | Swift, Christopher M. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western Pub. Co., c1987Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 CUN] (1).
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29.
|
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. English
by Phillips, Chris, 1941- | Doole, Isobel | Lowe, Robin, 1945-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1994Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/48 PHI] (1).
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30.
|
Public relations for marketing management / Frank Jefkins. ENGLISH
by Jefkins, Frank William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Macmillan, 1978Availability: No items available
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31.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
by Guiltinan, Joseph P | Paul, Gordon W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 GUI] (2).
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32.
|
International marketing / Vern Terpstra, Ravi Sarathy. English
by Terpstra, Vern | Sarathy, Ravi. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1994Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/48 TER] (1).
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33.
|
International marketing and export management / Gerald Albaum ... [et al.]. English
by Albaum, Gerald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1989Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/48 INT] (1).
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34.
|
Marketing : an introduction / Philip Kotler, Gary Armstrong. English
by Kotler, Philip | Armstrong, Gary (Gary M.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8] (1).
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35.
|
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. English
by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1995Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/48 CZI] (1).
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|
36.
|
2,239 tested secrets for direct marketing success / Denny Hatch, Don Jackson. English
by Hatch, Denison | Jackson, Donald R, 1938-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Other title: Two thousand two hundred thirty-nine tested secrets for direct marketing success | Direct marketing success.Online access: Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/4 HAT] (1).
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|
37.
|
Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. English
by Crask, Melvin | Fox, Richard J | Stout, R. Gene. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/3 CRA] (1).
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|
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38.
|
Marketing : an introduction / Rosalind Masterson, Nichola PHillips, David Pickton. English
by Masterson, Rosalind [author.] | Phillips, Nichola [author.] | Pickton, David [author.]. Edition: 4th edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, 2017Availability: No items available
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|
|
39.
|
The marketing workbench : using computers for better performance / John M. McCann. English
by McCann, John M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Dow Jones-Irwin, c1986Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/0028/5 MCC] (1).
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|
|
40.
|
Marketing research / George Kress. English
by Kress, George. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8/3 KRE] (1).
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