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Public relations for marketing management / Frank Jefkins. ENGLISH

By: Jefkins, Frank William.
Material type: materialTypeLabelBookSeries: Macmillan studies in marketing management.Publisher: London : Macmillan, 1978Description: x, 182 p. : graphs ; 23 cm.ISBN: 0333232445 :.Subject(s): Marketing -- Management -- Public relationsDDC classification: 658.8/12
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Includes bibliographical references and index.

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