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The marketing workbench : using computers for better performance / John M. McCann. English

By: McCann, John M.
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : Dow Jones-Irwin, c1986Description: xvi, 259 p. ; 23 cm.ISBN: 087094763X (pbk.).Subject(s): Marketing -- Management -- Data processingDDC classification: 658.8/0028/5
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Item type Current location Call number Status Date due
Lending Books Lending Books Sri Lanka Institute of Development Administration
658.8/0028/5 MCC (Browse shelf) Available

Includes index.

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