McCann, John M.
The marketing workbench : using computers for better performance / English John M. McCann. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xvi, 259 p. ; 23 cm.
Includes index.
087094763X (pbk.)
86070518
Marketing--Management--Data processing.
HF5415.13 / .M26 1986
658.8/0028/5 / MCC
The marketing workbench : using computers for better performance / English John M. McCann. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xvi, 259 p. ; 23 cm.
Includes index.
087094763X (pbk.)
86070518
Marketing--Management--Data processing.
HF5415.13 / .M26 1986
658.8/0028/5 / MCC