Marketing : an introduction / Rosalind Masterson, Nichola PHillips, David Pickton. English
By: Masterson, Rosalind [author.].
Contributor(s): Phillips, Nichola [author.] | Pickton, David [author.].
Material type:
BookPublisher: Los Angeles : SAGE, 2017Edition: 4th edition.Description: xi, 542 pages : illustrations, 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781473975842; 9781473975859; 9781526426321.Subject(s): MarketingDDC classification: 658.8
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"#MKTG4E."
Revised edition of the authors' Marketing, 2014.
Includes bibliographical references and index.
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