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1.
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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
by Meloan, Taylor W | Graham, John L. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw Hill, c1998Other title: International & global marketing.Online access: Publisher description Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8INT] (1).
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2.
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Fundamentals of selling : customers for life / Charles M. Futrell.
by Futrell, Charles. Edition: 6th ed., International ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: MED/074] (1).
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3.
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Fundamentals of Marketing Stanton,William J. eng.
by Stanton, Wiliam J. Edition: Seventh ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore: McGraw Hill Books Company, 1985Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 STA] (5).
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4.
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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
by Guiltinan, Joseph P | Paul, Gordon W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 GUI] (2).
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5.
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Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. eng
by Schewe, Charles D, 1942- | Smith, Reuben M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1980Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 SCH] (1).
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6.
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Marketing / Courtland L. Bovée, John V. Thill. eng
by Bovée, Courtland L | Thill, John V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 BOV] (1).
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7.
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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. eng
by Loudon, David L | Della Bitta, Albert J. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1993Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8342 LOU] (1).
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8.
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Direct marketing : an integrated approach / William J. McDonald.
by McDonald, William J., Ph. D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8 MCD] (1).
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