Material type: BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston :Irwin/McGraw-Hill,c1999Edition: 6th ed., International ed.Description: xxiii, 584 p. : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.).ISBN: 025625981X.Subject(s): SellingDDC classification: 658.85
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