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1. Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw-Hill, 2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8SER] (7).

2. Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill, 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).

3. Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Addison Wesley Longman, Inc, 1999Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 RUS] (1).

4. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8LOV] (2).

5. Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz.

by Clow, Kenneth E | Kurtz, David L.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : Atomic Dog Pub., c2004Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8CLO] (1).

6. Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

by Zeithaml, Valarie A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw-Hill, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).

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