Direct marketing : an integrated approach / William J. McDonald.
By: McDonald, William J., Ph. D.
Material type:
BookSeries: Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c1998Description: xviii, 532 p. : ill. ; 24 cm 4 computer disks (3 1/2 in.).ISBN: 0256197830 (alk. paper).Subject(s): Direct marketing | Direct marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
Lending Books
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Sri Lanka Institute of Development Administration | 658.8 MCD (Browse shelf) | Available |
Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
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