McDonald, William J., Ph. D.
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 24 cm 4 computer disks (3 1/2 in.) - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
0256197830 (alk. paper)
Direct marketing.
Direct marketing--Case studies.
658.8 / MCD
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 24 cm 4 computer disks (3 1/2 in.) - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
0256197830 (alk. paper)
Direct marketing.
Direct marketing--Case studies.
658.8 / MCD