| 000 -LEADER |
|---|
| fixed length control field |
01185pam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231201090834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970708s1998 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256197830 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SLIDA |
| Transcribing agency |
SLIDA |
| Modifying agency |
SLIDA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, William J., |
| Titles and words associated with a name |
Ph. D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Direct marketing : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
William J. McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 532 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm |
| Accompanying material |
4 computer disks (3 1/2 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| General subdivision |
Case studies. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |