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Strategic Brand Management Creating and Sustaining Brand Equity Long Term Kapferer, J.

By: Kapferer, J. Kapferer, Jean-Noel.
Material type: materialTypeLabelBookPublisher: New Delhi: Kogan Page; 2007Edition: 2nd. ed.Description: 443p.: ill.; 23cm.ISBN: 9788175541092.
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Lending Books Lending Books Sri Lanka Institute of Development Administration
TDLM/136 (Browse shelf) Available

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