Kapferer, J.
Strategic Brand Management Creating and Sustaining Brand Equity Long Term Kapferer, J. - 2nd. ed. - New Delhi: Kogan Page; 2007. - 443p.: ill.; 23cm.
9788175541092
TDLM/136
Strategic Brand Management Creating and Sustaining Brand Equity Long Term Kapferer, J. - 2nd. ed. - New Delhi: Kogan Page; 2007. - 443p.: ill.; 23cm.
9788175541092
TDLM/136