| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200527160314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200527b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788175541092 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SLIDA |
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
|---|
| Number source |
SLIDA |
| Classification number |
TDLM/136 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
900 |
| Personal name |
Kapferer, J. |
| Fuller form of name |
Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic Brand Management |
| Remainder of title |
Creating and Sustaining Brand Equity Long Term |
| Statement of responsibility, etc. |
Kapferer, J. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Kogan Page; |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
443p.: |
| Other physical details |
ill.; |
| Dimensions |
23cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Lending Books |