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Consumer behavior, an integrative approach / James U. McNeal. eng

By: McNeal, James U.
Material type: materialTypeLabelBookPublisher: Boston : Little, Brown, 1982Description: xxi, 426 p. : ill. ; 24 cm.ISBN: 0316563099 .Subject(s): Consumer behaviorDDC classification: 658.8342
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658.8342 ALL Consumer choice : 658.8342 LOU Consumer behavior : 658.8342 MAR Infopartnering : 658.8342 MCN Consumer behavior, an integrative approach / 658.8342 SCH Consumer Behavior : 658.8342 SOL Consomer Behavior/ 658.8343 EDW Creating passion brands :

Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.

Includes bibliographical references and indexes.

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