McNeal, James U.
Consumer behavior, an integrative approach / eng James U. McNeal. - Boston : Little, Brown, 1982. - xxi, 426 p. : ill. ; 24 cm.
Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Includes bibliographical references and indexes.
0316563099
Consumer behavior.
658.8342 / MCN
Consumer behavior, an integrative approach / eng James U. McNeal. - Boston : Little, Brown, 1982. - xxi, 426 p. : ill. ; 24 cm.
Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Includes bibliographical references and indexes.
0316563099
Consumer behavior.
658.8342 / MCN