Consumer behavior, an integrative approach / James U. McNeal. eng
By: McNeal, James U.
Material type:
BookPublisher: Boston : Little, Brown, 1982Description: xxi, 426 p. : ill. ; 24 cm.ISBN: 0316563099 .Subject(s): Consumer behaviorDDC classification: 658.8342
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8342 MCN (Browse shelf) | Available |
Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Includes bibliographical references and indexes.
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