Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

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BookPublisher: New Delhi: McGraw-Hill, 2011Edition: 5th ed.Description: xxviii, 708 p. : ill; 26 cm.ISBN: 9780070700994.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents only

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Includes bibliographical references and index.

Dr.H.S.Wanasinghe Library - SLIDA Library