Strategic Brand Management Creating and Sustaining Brand Equity Long Term Kapferer, J.
By: Kapferer, J. Kapferer, Jean-Noel
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Material type: 
BookPublisher: New Delhi: Kogan Page; 2007Edition: 2nd. ed.Description: 443p.: ill.; 23cm.ISBN: 9788175541092.
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Sri Lanka Institute of Development Administration | TDLM/136 (Browse shelf) | Available |
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| TDLM/133 Made in Jaoan | TDLM/134 Steve Jobs | TDLM/135 Blue Ocean Strategy : How to create Uncontested Market Space and make the competition Irrelevant | TDLM/136 Strategic Brand Management | TDLM/137 Project Management | TDLM/138 වාක් සම්ප්රදාය | TDLM/140 Investment Analysis and Portfolio Management |
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