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1. Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw-Hill, 2008Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.8SER] (7).

2. Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill, 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Sri Lanka Institute of Development Administration [Call number: 658.802 SER] (1).

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