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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/ Belch, George E. & Belch, Michael A. eng.

By: Contributor(s): Material type: TextLanguage: eng. Publication details: Boston: Irwin, 1995.Edition: 3rd edDescription: xxii, 762p.: ill; 28cmISBN:
  • 025613696
DDC classification:
  • 23 659. 1 BEL
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 659. 1 BEL (Browse shelf(Opens below)) Available 25131

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