Dr.H.S.Wanasinghe Library - SLIDA Library catalog

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Belch, George E.

Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/ eng. Belch, George E. & Belch, Michael A. - 3rd ed. - Boston: Irwin, 1995. - xxii, 762p.: ill; 28cm.

ISBN: 025613696

Dewey Class. No.: 659. 1 / BEL

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