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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/ Belch, George E. & Belch, Michael A. eng.

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Boston: Irwin, 1995Edition: 3rd ed.Description: xxii, 762p.: ill; 28cm.ISBN: 025613696.DDC classification: 659. 1
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Item type Current location Call number Status Date due
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659. 1 BEL (Browse shelf) Available

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