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Services Marketing: People, Technology, Strategy/ Lovelock, Christopher. & Wirtz, Jochen. eng.

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Delhi: Pearson Edu., 2004Edition: 5th ed.Description: xviii, 652p.: ill; 25cm.ISBN: 8129704536.DDC classification: 658.802
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