Lovelock, Christopher.
Services Marketing: People, Technology, Strategy/ eng. Lovelock, Christopher. & Wirtz, Jochen. - 5th ed. - Delhi: Pearson Edu., 2004. - xviii, 652p.: ill; 25cm.
8129704536
658.802 / LOV
Services Marketing: People, Technology, Strategy/ eng. Lovelock, Christopher. & Wirtz, Jochen. - 5th ed. - Delhi: Pearson Edu., 2004. - xviii, 652p.: ill; 25cm.
8129704536
658.802 / LOV