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Marketing / David L. Kurtz, Louis E. Boone. eng

By: Kurtz, David L.
Contributor(s): Boone, Louis E.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Chicago : Dryden Press, 1981Description: xxv, 685 p. : ill. (some col.) ; 24 cm.ISBN: 030574315.Subject(s): MarketingDDC classification: 658.8
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