Kurtz, David L.
Marketing / eng David L. Kurtz, Louis E. Boone. - Chicago : Dryden Press, 1981. - xxv, 685 p. : ill. (some col.) ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
030574315
Marketing.
658.8 / KUR
Marketing / eng David L. Kurtz, Louis E. Boone. - Chicago : Dryden Press, 1981. - xxv, 685 p. : ill. (some col.) ; 24 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
030574315
Marketing.
658.8 / KUR