Marketing management : Analysis, planning and control Philip Kotler ... [et al.]. eng
Contributor(s): Kotler, Philip.
Material type:
BookPublisher: New Delhi : Prentice Hall of India , 1976Edition: 3rd ed.Description: xi, 527 p. : ill. ; 25 cm.Subject(s): Marketing -- Management | Marketing -- Asia -- Case studiesDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 KOT (Browse shelf) | Available |
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| 658.8 KOT Marketing decision making: a model building approach. | 658.8 KOT Marketing Management | 658.8 KOT Principles of Marketing/ | 658.8 KOT Marketing management : | 658.8 LAN Marketing Fundamentals | 658.8 LEH Analysis for marketing planning / | 658.8 LEV Marketing for business growth. |
Includes bibliographical references and indexes.
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