Basic marketing : a managerial approach / E. Jerome McCarthy. eng
By: McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1975Edition: 5th ed.Description: xvi, 694 p. : ill. ; 24 cm.ISBN: 0256015678.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 MCC (Browse shelf) | Available |
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| 658.8 MCB The Marketing Edge: | 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing; | 658.8 MCD Handbook of Marketing Planning | 658.8 MCD Direct marketing : |
Includes bibliographical references and index.
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