McCarthy, E. Jerome
Basic marketing : a managerial approach / eng E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256015678
Marketing--Management.
658.8 / MCC
Basic marketing : a managerial approach / eng E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256015678
Marketing--Management.
658.8 / MCC