Handbook of marketing research. Robert Ferber, editor-in-chief. eng
By: Ferber, Robert.
Material type:
BookPublisher: New York : McGraw-Hill, 1974Description: xvii, 1322p; illus. 24 cm.ISBN: 0070204624.Subject(s): Marketing research -- Handbooks, manuals, etcDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
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Sri Lanka Institute of Development Administration | 658.8 FER (Browse shelf) | Available |
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| 658.8 ENI Marketing Classics: | 658.8 FAY International Marketing | 658.8 FER Fundamentals of Marketing/ | 658.8 FER Handbook of marketing research. | 658.8 FIF Strategic marketing management : | 658.8 FOS Mastering Marketing | 658.8 GAT Marketing Success/ |
Includes bibliographies.
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