Dr.H.S.Wanasinghe Library - SLIDA Library catalog

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Ferber, Robert, 1922-

Handbook of marketing research. eng Robert Ferber, editor-in-chief. - New York : McGraw-Hill, 1974. - xvii, 1322p; illus. 24 cm.

Includes bibliographies.

ISBN: 0070204624

LCCN:

Subjects--Topical Terms:
Marketing research--Handbooks, manuals, etc.

Dewey Class. No.: 658.8 / FER

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