Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. eng
By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type:
BookSeries: Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: 8th ed.Description: xvii, 841 p. : ill. (chiefly col.) ; 24 cm.ISBN: 0256030197.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 MCC (Browse shelf) | Available |
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| 658.8 MAZ The marketing challenge / | 658.8 MCB The Marketing Edge: | 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing; | 658.8 MCD Handbook of Marketing Planning |
Includes bibliographical references and indexes.
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